How we handle your information

1. Who we are

This Privacy Policy applies to the website operated by Insignia Tech ("Insignia", "we", "us", "our"), based in Jaipur, Rajasthan, India, and covers TradeFlow, TransformerFlow, Order Sathi and any related pages, forms and WhatsApp conversations linked from this site.

2. Information we collect

We collect information you provide directly, such as:

• Your name, company name, work email and mobile/WhatsApp number, submitted through our contact and demo-booking forms.
• Details you share about your industry, business size, current tools and requirements, where you choose to provide them.
• Messages you send us over WhatsApp or through the on-site chat assistant.

We also collect limited technical and usage data automatically when you browse this website, such as pages visited, device/browser type and general usage patterns, through analytics tools described below.

3. Cookies and analytics

This website may use cookies and similar technologies, along with third-party analytics services (which may include tools such as Google Analytics and Microsoft Clarity), to understand how visitors use the site and to improve it. You can control or disable cookies through your browser settings; doing so may affect some site functionality.

4. WhatsApp and communication enquiries

If you contact us via WhatsApp or submit a demo/consultation request, we use the details you provide (such as your mobile number and enquiry details) to respond to you, send requested confirmations, and follow up about the products or services you asked about. We do not use your WhatsApp number for unrelated marketing without your consent.

5. How we use your information

We use the information we collect to:

• Respond to enquiries and schedule demos or consultations.
• Provide, operate and improve our website and products.
• Send confirmations and updates directly related to your enquiry.
• Understand aggregate usage of our website to improve content and performance.
• Meet legal, security and fraud-prevention obligations.

6. How we share information

We do not sell your personal information. We may share information with service providers who help us operate this website, our forms, WhatsApp messaging and analytics (for example, hosting, email delivery, messaging and analytics providers), solely to help us provide our services, and only to the extent necessary for that purpose. We may also disclose information if required by law or to protect our legal rights.

7. Data security

We take reasonable technical and organizational measures to protect the information you share with us. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Data retention

We retain personal information for as long as reasonably necessary to respond to your enquiry, provide our services, and comply with our legal and accounting obligations, after which it is deleted or anonymized.

9. Your rights

You may request access to, correction of, or deletion of the personal information you have shared with us by contacting us using the details below. We will respond to reasonable requests in accordance with applicable law.

10. Third-party links and services

Our website may link to third-party services (such as WhatsApp) that have their own privacy practices. This Privacy Policy does not cover those third-party services, and we encourage you to review their respective privacy policies.

11. Children's privacy

Our website and services are intended for business use and are not directed at children. We do not knowingly collect personal information from children.

12. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal reasons. The "Last updated" date below reflects the most recent revision.